Business portfolios clarify resource requirements, risk profiles, expected returns, timelines and strategic alignments so an entire class of assets or initiatives can be managed collaboratively. Examples include product portfolios, capital investment portfolios, marketing campaign portfolios, customer segmentation portfolios and innovation portfolios.

Executive leaders invest more than financial capital. They invest management attention and risk their reputations. Because the value will be captured in the future their investment is at risk.

Portfolio management disciplines are the best way to collaboratively allocate resources across a class of assets, to manage associated risks and to maximize our return on investment.